Not Every Business Is a Fit for Performance Marketing—Is Yours?
Most businesses know they need marketing to grow, but too many have been burned by agencies that charge big retainers with little to show for it. If you're tired of paying for activity instead of measurable revenue, you might be ready for a performance-based marketing partnership.
But not every business is a fit for this model. Performance marketing works best for companies that already have a solid foundation and are ready to scale.
Let’s break down who benefits most.
🎯 What Businesses Are the Best Fit for Performance-Based Marketing?
The companies that thrive with a revenue-share model have one thing in common: they are established, successful businesses looking to optimize and scale.
Here’s what makes an ideal fit:
🔥 Businesses Generating $5M+ in Annual Revenue
✔️ Already bringing in steady revenue but looking for more scalable, cost-efficient growth.
✔️ Want marketing to directly contribute to sales and revenue, not just brand awareness.
✔️ Ready to invest in a growth strategy that is performance-driven, not fee-based.
🏗️ B2B Service Providers & High-Ticket Businesses
✔️ Depend on lead generation and need a consistent pipeline of qualified prospects.
✔️ Already have a sales team in place to close deals but struggle with steady lead flow.
✔️ Want data-driven marketing strategies that improve conversion rates and revenue.
💡 Best for: Home services, manufacturing, professional services, law firms, and agencies.
🛍️ E-Commerce & DTC Brands with Proven Sales
✔️ Have an established customer base and are looking to scale profitably.
✔️ Want to optimize paid media, improve retention, and lower customer acquisition costs (CAC).
✔️ Need a multi-channel strategy that balances ads, SEO, and lifecycle marketing.
💡 Best for: Brands with $5M+ in annual sales that are struggling to scale ad spend profitably.
💻 SaaS & B2B Tech Companies
✔️ Have a working product and sales process but need more qualified leads and demos.
✔️ Want to lower cost per acquisition while increasing customer lifetime value (LTV).
✔️ Need a marketing partner that focuses on growth efficiency, not just lead volume.
💡 Best for: Mid-market and enterprise SaaS companies with at least $10M in ARR.
🚫 What Businesses Are NOT a Good Fit?
Performance marketing is not for every business.
🚫 Startups Without Product-Market Fit – If you’re still validating your offer, you need investment, not a revenue-share partner.
🚫 Companies Focused Only on Brand Awareness – If your goal is visibility, not conversions, this model won’t work.
🚫 Businesses Without a Sales Process – If you don’t have a way to close leads, more marketing won’t fix the issue.
🎒 Why Businesses Are Switching to Performance Partnerships
✅ Performance-Driven – No retainers, no wasted budget—you only pay for revenue.
✅ Aligned Incentives – When you grow, we grow—we’re a partner, not a vendor.
✅ Scalable Growth – The better the results, the harder we work to scale them.
✅ No Upfront Costs – You’re not stuck paying for marketing that doesn’t deliver.
🔹 [See If Your Business Qualifies]